Privacy policy

Privacy Policy

Last updated: April 28, 2026

Purevo ("we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Purevo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

This Privacy Policy is designed to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as other applicable privacy laws.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person, consistent with the definition under the Australian Privacy Act 1988. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences, send notifications related to your account, process purchases, returns, exchanges or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services. You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our services.
• Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children under the age of 16, and we do not knowingly collect any personal information about children under this age. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure, as required under the Australian Privacy Principles. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the following rights in relation to your personal information:

• Right to Access. You have the right to request access to personal information we hold about you.
• Right to Correct. You have the right to request that we correct inaccurate or out-of-date personal information we maintain about you.
• Right to Make a Complaint. You have the right to make a complaint about how we handle your personal information.
• Right to Opt Out of Marketing. You can opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, please contact us using the contact details below. We may need to verify your identity before we can process your request, as permitted or required under applicable law.

Cross-Border Data Transfers

Please note that we may transfer, store and process your personal information outside Australia, including in countries that may not have the same level of data protection as Australia. By providing us with your personal information, you consent to such transfers. We take reasonable steps to ensure that any overseas recipient of your personal information handles it in a manner consistent with the Australian Privacy Principles.

Complaints

If you believe we have breached the Australian Privacy Principles or have a complaint about how we have handled your personal information, please contact us first using the details below. We will investigate your complaint and respond within a reasonable period (typically 30 days).

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Email: info@purevoair.com Website: www.purevoair.com

For the purpose of applicable data protection laws, Purevo is the data controller of your personal information.